What's on your mind?
You have a story.
Is giving it voice through your brand, cause or business tougher than you imagined? Who knew story telling would so quickly turn global, tribal and personal? Yet as mediums and trends multiply like bunnies, there is a way to navigate it all with aplomb and without exhaustion.
Click here and let MassGrass Media discuss how we can bridge your reach between mass- and grassroots audiences through digital video, equipping you to clarify, unify and amplify your brand, cause or entrepreneurial story.
Profile
Summary
As independent producer and the founder of MassGrass Media, Scott works with brands (and the agencies that serve them), causes and entrepreneurs to bridge mass- and grassroots audience reach through digital video. Together, they harness the promise of video, effectively growing and activating 21st Century audiences that behave globally and tribally while seeking uncommon personal attention.
MassGrass Media is backed by Scott’s 20-year marketing communications agency career for three award-winning firms he’s proud to have served – Allison & Partners (San Francisco), Connors Communications (New York) and Zer0 to 5ive (Philadelphia). With each, he teamed with clients across the consumer, non-profit and business-to-business landscape, clarifying and unifying their brand positioning, shaping their messaging and visual identities and then devising and implementing the strategy for taking them to market, which included significant emphasis on video.
Moreover, at each agency, Scott was the go-to guy for producing video across marketing disciplines. That’s because he started his career working in a technical and creative capacities for CNN, ABC Sports and TBS Sports.
In 2007, Scott delivered a special presentation on the basics of building a brand to the China International Exhibition on Housing (CIEHI) as a guest of SourceChina and the Ministry of Housing and Urban-Rural Construction of the People’s Republic of China.
In 2005, Scott collaborated with Tom Patterson, partner emeritus, Deloitte and current CSO, MagTek, to author and publish Mapping Security: The Corporate Security Sourcebook for Today’s Global Economy (Addison-Wesley).
Scott has served on the Caltech-MIT Enterprise Forum Executive Committee. He has taught various writing and communications courses at Neumann College (Aston, Pennsylvania), Azusa Pacific University (Los Angeles), Bethel University (St. Paul, Minnesota) and guest lectured at UCLA and the University of Southern California.
MassGrass Media is backed by Scott’s 20-year marketing communications agency career for three award-winning firms he’s proud to have served – Allison & Partners (San Francisco), Connors Communications (New York) and Zer0 to 5ive (Philadelphia). With each, he teamed with clients across the consumer, non-profit and business-to-business landscape, clarifying and unifying their brand positioning, shaping their messaging and visual identities and then devising and implementing the strategy for taking them to market, which included significant emphasis on video.
Moreover, at each agency, Scott was the go-to guy for producing video across marketing disciplines. That’s because he started his career working in a technical and creative capacities for CNN, ABC Sports and TBS Sports.
In 2007, Scott delivered a special presentation on the basics of building a brand to the China International Exhibition on Housing (CIEHI) as a guest of SourceChina and the Ministry of Housing and Urban-Rural Construction of the People’s Republic of China.
In 2005, Scott collaborated with Tom Patterson, partner emeritus, Deloitte and current CSO, MagTek, to author and publish Mapping Security: The Corporate Security Sourcebook for Today’s Global Economy (Addison-Wesley).
Scott has served on the Caltech-MIT Enterprise Forum Executive Committee. He has taught various writing and communications courses at Neumann College (Aston, Pennsylvania), Azusa Pacific University (Los Angeles), Bethel University (St. Paul, Minnesota) and guest lectured at UCLA and the University of Southern California.
Specialties: Digital Video, Video Strategy, Social Media Strategy, Cause-Related and Social Marketing, Development, Market Research, Positioning, Brand Strategy Creation, Brand Identity Development, Marketing Communications Strategy, Advertising Concepting and Copywriting, Direct Marketing, Public Relations, Media Relations, Writing, Script Writing, Editing
Experience
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May 2010 - Present
Founder / MassGrass Media
MassGrass Media produces digital video that bridges mass and grassroots audience reach. -
Jan 2009 - May 2010
Managing Director / The Arts & Spirituality Center
Managed the financial, marketing and development efforts for this emerging and difference-making non-profit. Oversaw the most successful fund-raising event in the organization's history -- though hopefully that will be superseded again soon! -
Mar 2008 - Jan 2009
Director of Communications / Automated Financial Systems
Served as the senior level communications lead, working directly with the president and CEO to formulate a European go-to-market strategy. -
Jun 2005 - Feb 2008
Principal / Zer0 to 5ive
Client roster included eTech/StudyWiz Spark, EyeWonder, The Institute for Student Achievement, iSeatz, Numerex, PointRoll, SunGard Higher Education -
Feb 2000 - Feb 2004
Director / Allison & Partners
Client roster included Aramark, American Express, Deloitte, Disney Channel, Leukemia & Lymphoma Society, Mr. Holland's Opus Foundation, The Philharmonic Society of Orange County, Sony Pictures Entertainment. -
Jan 1996 - Feb 2000
Director / Connors Communications
Client roster included Broderbund/Red Orb, Edmund's, Encyclopaedia Britannica, Knowledge Adventure, Learning Company, Nordstrom.com, Onsale, New.net, Overture, Priceline, Waterloo Maple, Wedding Channel, Xerox -
1995 - 1996
Assistant Director of PR and Marketing / Bethel University
Education
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1992 - 1994
University of Tennessee-Knoxville
M.S. in Communications/Emphasis: Print Journalism -
1986 - 1990
Asbury College
B.A. in Broadcast Communications
Additional information
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